GetResponse Review: Features, Pricing, Pros & Cons
GetResponse is an all in one marketing platform that combines email marketing, automation, landing pages, webinars, and even course creation tools. It appeals to businesses that want to consolidate several marketing functions into a single subscription instead of paying for separate tools.
This review covers what GetResponse offers, how its pricing works, and whether it fits your business.
What Is GetResponse?
GetResponse started as an email marketing software and has since grown into a broader marketing suite. Beyond email campaigns and automation, it includes landing pages, signup forms, webinar hosting, a website builder, and a course platform for creators who want to sell knowledge products.
This wide feature set makes it a strong fit for businesses that want to manage multiple marketing channels from one dashboard rather than stitching together separate tools for email, webinars, and course delivery.
Key Features
Email Marketing and Automation
GetResponse includes a drag and drop email editor along with a visual automation builder. Every paid plan allows unlimited email sends regardless of contact count, which is unusual compared to platforms that cap sends by tier. Automation workflows support tagging, scoring, and behavior based triggers once you move past the entry level plan.
Landing Pages and Website Builder
The platform includes a landing page builder and a basic website builder, both usable without coding. This is useful for businesses that want to launch campaign pages or a simple site without paying for a separate hosting or design tool.
Webinar Hosting
GetResponse stands out with built in webinar hosting, supporting live and on demand sessions with a set attendee limit depending on your plan. This is a rare feature among email marketing platforms and makes GetResponse appealing to B2B marketers and educators who rely on webinars for lead generation.
Ecommerce Tools
For online stores, GetResponse offers abandoned cart automation, product recommendations, and promo code tools. These features are more developed on higher tier plans and work with integrations to popular ecommerce platforms.
Course Creation
The Creator plan includes tools for building and selling online courses directly through GetResponse, combining audience building and monetization in the same platform. This positions GetResponse as a competitor to creator focused tools, not just traditional email marketing software.
CRM and Contact Scoring
GetResponse includes basic CRM functionality with contact tagging and lead scoring, helping businesses track where a subscriber sits in their funnel without needing a separate sales tool.
GetResponse Pricing
GetResponse renamed and restructured its plans in recent years, so older pricing breakdowns online may not match current tiers. The platform offers one free plan and three paid tiers, priced by contact count.
| Plan | Starting Price (1,000 contacts, monthly billing) | What You Get |
|---|---|---|
| Free | $0 | 500 contacts, drag and drop email creator, basic website builder |
| Starter | $19/month | Unlimited emails, autoresponders, landing pages, 1 automation workflow |
| Marketer | $59/month | Unlimited automation workflows, ecommerce tools, contact tagging |
| Creator | $69/month | Everything in Marketer plus course creation, up to 500 students |
Annual billing reduces the price by up to 18 percent across all paid tiers. The free plan defaults after any trial period ends and includes a 30 day trial of premium features with no credit card required. Enterprise pricing is available for larger businesses through a custom quote.
Pros of GetResponse
- Unlimited email sends on every paid plan regardless of contact count
- Wide feature set covering email, landing pages, webinars, and course sales
- Built in webinar hosting, which is rare among competing platforms
- Reasonable entry pricing compared to platforms with similar depth
- 30 day free trial with access to premium features before committing
Cons of GetResponse
- Automation workflows are limited to one on the Starter plan
- Webinar and course features may go unused by businesses focused only on email
- Interface can feel dense given the number of tools packed into one platform
- Downgrading plans requires submitting a support ticket rather than a self serve option
- Ecommerce and advanced automation features are locked behind higher tiers
Who Should Use GetResponse
GetResponse fits businesses that want more than basic email marketing without paying for several separate tools. It works well for B2B marketers who run webinars, course creators who want to combine audience building with monetization, and small to midsize businesses that want automation, landing pages, and email in one place.
If you only need straightforward email campaigns without webinars or course tools, a simpler platform may offer better value at a lower price point.
GetResponse related tools:
Final Verdict
GetResponse earns its place as one of the more complete marketing platforms available. Unlimited email sends, built in webinar hosting, and course creation tools set it apart from platforms that focus purely on email. For businesses already planning to use several of these features, the value proposition is strong.
The tradeoff is that the Starter plan feels limited, pushing many businesses toward Marketer or Creator to unlock real automation and ecommerce tools. If your needs match the broader feature set, GetResponse is worth the investment. If you only need core email marketing, weigh it against simpler, cheaper alternatives first.
GetResponse FAQs
Is GetResponse free to use?
Yes. GetResponse offers a free plan limited to 500 contacts with basic email marketing and website building tools. A 30 day trial of premium features is also available without a credit card.
How much does GetResponse cost per month?
The Starter plan begins at $19 per month for 1,000 contacts. Marketer starts at $59 per month, and Creator starts at $69 per month, both also for 1,000 contacts. Annual billing lowers these prices by up to 18 percent.
Does GetResponse include webinar hosting?
Yes. GetResponse includes built in webinar hosting on select plans, supporting live and on demand sessions with attendee limits based on your tier.
Can I sell online courses through GetResponse?
Yes. The Creator plan includes tools for building and selling online courses directly through the platform, supporting up to 500 students.
Is GetResponse good for ecommerce businesses?
GetResponse offers ecommerce features like abandoned cart automation and product recommendations, primarily on the Marketer and Creator plans. It is a reasonable option for small to midsize online stores.
