MailerLite Review: Features, Pricing, Pros & Cons
MailerLite has built a reputation as one of the most affordable and easy to use email marketing platforms available. It appeals to small businesses, creators, and bloggers who want solid email marketing tools without a steep learning curve or a high price tag.
This review looks at what MailerLite offers, how its pricing works, and whether it fits your needs.
What Is MailerLite?
MailerLite is an email marketing and automation platform designed around simplicity. It covers email campaigns, landing pages, websites, automation workflows, and basic ecommerce features, all inside a clean interface that does not require technical skills to use.
While it lacks some of the advanced automation depth found in platforms like ActiveCampaign or Klaviyo, MailerLite makes up for it with an easier setup process and a pricing structure that stays affordable for smaller lists.
Key Features
Drag and Drop Email Editor
MailerLite’s email builder is one of its strongest points. It offers a clean drag and drop interface with more than 90 prebuilt templates, making it easy to design mobile responsive emails without any design experience.
Automation Workflows
Automation in MailerLite covers common use cases like welcome sequences, abandoned cart reminders, and behavior based triggers. The workflow builder is visual and simple to follow, though multi step branching is more limited compared to platforms built specifically around complex automation.
Landing Pages and Websites
MailerLite includes a landing page builder and a basic website builder, both usable without any coding. This is useful for creators and small businesses that want to launch a simple site or opt in page without paying for a separate tool.
Ecommerce Integrations
MailerLite connects with platforms like Shopify and WooCommerce, and also supports selling single digital products or bookings directly through its own tools. This makes it a reasonable option for small stores or creators selling one off products.
Subscriber Management and Segmentation
Segmentation is straightforward, letting you group subscribers by activity, location, or custom fields. It is not as detailed as ecommerce focused platforms, but it covers what most small lists need.
Support and Account Security
MailerLite holds ISO/IEC 27001 certification and offers EU data residency for European customers, which matters for businesses with strict data handling requirements. Support quality scales with your plan, with live chat and priority support available on higher tiers.
MailerLite Pricing
MailerLite pricing is based on subscriber count, and all paid plans include unlimited monthly email sends. The platform recently renamed its paid tiers, with Growing Business becoming Comfort and Advanced becoming Power.
| Plan | Starting Price (500 subscribers) | What You Get |
|---|---|---|
| Free | $0 | 500 subscribers, 12,000 emails per month, MailerLite branding |
| Comfort | From $10/month | Unlimited emails, templates, 3 users, 24/7 email support |
| Power | From $20/month | Everything in Comfort plus unlimited users, custom HTML editor, popups, AI writing assistant, live chat |
| Enterprise | Custom pricing | For lists over 100,000 subscribers, dedicated account manager, dedicated IP |
A 10 percent discount is available with annual billing, and nonprofits can access an additional discount. Pricing scales up as your subscriber count grows, but MailerLite remains one of the more budget friendly options at small to mid list sizes. Note that MailerLite does not include transactional email in its marketing plans. That is handled through a separate product called MailerSend, which starts at a low monthly cost for a set number of emails.
Pros of MailerLite
- Affordable pricing, especially for small to mid sized lists
- Clean, beginner friendly interface with minimal learning curve
- Strong template library and drag and drop editor
- Built in landing page and website builder at no extra cost
- Solid uptime, data security certification, and EU data residency
Cons of MailerLite
- Automation depth is limited compared to ActiveCampaign or Klaviyo
- Free plan branding cannot be removed without upgrading
- Transactional email is a separate paid product, not included in marketing plans
- New free accounts sometimes face a manual review delay before activation
- Multi step automation branching becomes complex to manage past a handful of conditions
Who Should Use MailerLite
MailerLite is a strong fit for small businesses, bloggers, creators, and nonprofits that want dependable email marketing without a complicated setup or a large monthly bill. It works well for anyone sending regular newsletters, running a small online store, or building an early stage audience.
If you need deep, multi condition automation or ecommerce specific features like predictive analytics and revenue attribution, a platform built specifically for that purpose, such as Klaviyo, will likely serve you better.
MailerLite Related software:
- Brevo Review
- Mailchimp Review
- ActiveCampaign Review
- Klaviyo Review
- Kit Review
- GetResponse Review
Final Verdict
MailerLite continues to be one of the best value email marketing platforms, particularly for small to mid sized senders. Its clean design, simple automation, and included landing page tools make it easy to get started without a steep learning curve or a high monthly cost.
The tradeoff is depth. Businesses that need advanced automation logic or heavy ecommerce integrations may eventually outgrow what MailerLite offers. For everyone else, it remains a reliable and affordable choice.
FAQs – MailerLite
Is MailerLite free to use?
Yes. MailerLite offers a free plan for up to 500 subscribers with 12,000 emails per month, though it includes MailerLite branding on every email.
How much does MailerLite cost per month?
Paid plans start around $10 per month for the Comfort plan at 500 subscribers, with the Power plan starting around $20 per month for the same subscriber count. Pricing scales with your list size.
Does MailerLite support ecommerce?
Yes. MailerLite integrates with Shopify and WooCommerce, and also supports selling single digital products or bookings directly through the platform.
Is MailerLite good for beginners?
Yes. MailerLite is known for its clean, easy to use interface, making it a good choice for beginners who want email marketing without a steep learning curve.
Does MailerLite include transactional email?
No. Transactional email is handled through a separate product called MailerSend, which is priced and billed apart from MailerLite’s marketing plans.
